B - Search Engine Optimization Glossary...

B - Search Engine Optimization Glossary for SEO terms that begin with the letter ' B ' including definitions.

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B

B2B: B = Business, 2 = to, so “Business to Business.” Rather than transactions happening between a business and a consumer, businesses markets their service or product to another business.

B2C: B = Business, 2 = to, C = Consumer, so “Business to Consumer” is where businesses market their service or product to a consumer.

Backlinks: All those links that point at a particular web page. Also known as inbound links. Source: Webmaster World Forums

Ban: Similar meanings to Standard English, prohibit, outlaw or disallow. Punitive action imposed by search engines in response to being spammed. Can be an IP address of a specific URL. (Delisting)

Baseline Metrics: Usually averaged variants of time-lagged calculations that provide the basis for comparison between past performance and current performance. Baselines may also be forward-looking for goal establishment and determining whether trends show likelihood of meeting the goal. The baseline metrics form essential information for Key Performance Indicators (KPIs).

Behavioral Targeting: A practice used to target and serve ads to identified groups of people exhibiting similarities in location, age or gender, and their actions and reactions within their online environment. These tracked and targeted behaviors include any web site areas they frequent or subscribe to; topics, content or shopping categories to which they are registered or in which they have profiled themselves and requested automatic updates for further information.

Bid: The maximum amount advertisers are willing to pay for each click on an ad by a searcher. Bid prices may vary greatly, the range dependent on keyword popularity and rival advertising competition.

Bid Boosting: A type of automated bid management allowing the increase of bids when ads are served to an individual whose profile matches your identified target market. This level of demographic focus and the “bid boosting” tool are currently offered by Microsoft adCenter.

Bid Management Software: A tool used to manage automated PPC campaigns, rules-based (where the advertiser sets rules or conditions for triggering) or intelligent software (enacting real-time adjustments based on tracked conversions and competitor actions). Both the automatic bid management software programs monitor a variety of elements, changing of bid prices, pausing campaigns, managing budget maximums, adjusting multiple keyword bids in response to CTR and positioning any ranking adjustments.

Black Box Algorithms: Technical jargon for when systems are primarily viewed in terms of the characteristics relating to input and output. A black box algorithm is one where the user is unable to see the inner workings of the algorithm. Every search engine’s algorithms are concealed.

Blacklists: Lists of Web sites considered dangerous or off limits. Web sites may be ‘blacklisted’ for fraudulent operation or exploitation of browser vulnerabilities, like sending spyware or similar unwanted software to users.

Blogs: The contraction used for “web log”, frequently updated journals intended for popular public consumption usually representing the author’s or web site’s individuality.

Brand: The ‘mark’ of a company or business associated with a specific product or service, recognized by the consumer and associated with specific values and expectations of that trade name. (Usually trademarked or copyrighted.)

Brand and Branding: The action of a brand (see ‘Brand’) whereby companies and businesses use their name, corporate or house colors, logos and slogans or design schemes to reinforce the image for a market sector by advertising and media exposure.

Brand Lift: When there is a considerably increased consumer recall for specific, company branded, products or services. Brand lift might increases, for example, when respondents think of American Express for credit cards, or Target for all household needs.

Brand Messaging: Creation of consistency in the presentation and maintenance of corporate images throughout the media.
 
Brand Reputation: High or low, the position or reputation value that a company brand holds.

Branding Strategy: Deliberate tailoring of a product or service to assume strong brand reputation and increased brand recognition on the web thereby creating significant volume impression.

Bridge Page: Web pages that link together several doorway pages on web sites. (See also: Doorway Page and Hallway Page refs.)

Bucket: A collective term for the associative grouping of related keywords, concepts, audience characteristics and behaviors connected to your company product or service. This collection of data forms a “virtual receptacle” to contain similar concepts used in the development of PPC keywords, target messages and focus ad campaigns.

Buying Funnel: Buying Cycle, Sales Cycle or Buyer Decision Cycle a Buying Funnel is the multi-step process of the consumer path en route to product purchase–starting with product awareness, moving to education then individual preferences and finally the intent purchase a product.

Buzz Monitoring Services: Provision by services for email-ing clients regarding their industry status any time keyword information pertinent to them gets a mention on the web. (Keyword information may include the services, products, executives or company name.). Google and Yahoo! Alerts, are free, other services may charge a fee.

Buzz Opportunities: When media ‘hot topics’ with specific audiences receiving news coverage or passing along recommendations help increase a brand’s exposure. Uncovering potential buzz opportunities may be achieved by including reviews of incoming traffic from organic links in a web site, (so developing new keywords for reaching those visitors), or social media sites and special interest blog scans to discover the new topics attracting rising interest with the same aim.

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