How To Choose A Domain Name...

Imagine a customer making a first visit to your website. They check out your site and are interested in the content, but if they don't bookmark your site, how do they make their way back to you?

A memorable domain name which isn’t too long and has an obvious connection to the theme of your site with relevant keywords in it is the best way to create a domain name. Your domain name (www.mysite.com) can create impact for both online and offline marketing.

Domain names that are too long or too difficult to spell will make people forget your website url.

Try to secure a domain name that will help you with your marketing niche and strategy. As stated before, you could utilize your business name for your URL but if it’s already taken, get yourself a URL name as near to what you do as you can. Purchasing a domain name with your business name in it isn't the only option because keyword rich domain names are actually better for serps (search engine result pages).

If you intend upon using a .net extension, you might want to stall your name decision until you have found a suitable and available domain name for your particular type of business that ends with a .com.

Use Keyword Phrases In Your Domain: Make your domain name as short as you possibly can but be sure to include keywords in it that are targeted to the theme of your site.

Buy a .com URL: Purchase a .com domain name if at all possible rather than a .net, .biz, .info, or anything else. Even if your desired domain name isn’t available as a .com, you should keep on looking until you can find one that is available. Nothing is wrong with other types of extension but a .com extension is the one that most people will remember.

Add Hyphens: If you want a domain like www.mydomain.com but it has already been registered, go ahead and see if www.my-domain.com (same name but with a hyphen) is available.

Promote Your Domain Name: Use your domain name everywhere sensible, all printed materials pertaining to your business, on your letterhead and business card. Have it on your voice mail, your e-mail and even the sides of your car.