H - Search Engine Optimization Glossary...

H - Search Engine Optimization Glossary for SEO terms that begin with the letter ' H ' including definitions.

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H

.htaccess file: A file with one or more configuration directives placed in a web site document directory. The directives apply to that directory and all subdirectories.

HTTP: Hypertext Transfer Protocol” defines how messages are formatted and transmitted and the actions taken in response to various commands by Web servers and browsers.

HTTPS: Hypertext Transfer Protocol Secure the standard that controls how web pages are formatted and displayed.

HTTP Referrer Data: A program included in most web analytics packages for analyzing and reporting the source of traffic to the user’s web site. An HTTP referrer allows PPC advertisers, site owners and webmasters to reveal new audiences and/or sites to target based on the information received, or to calculate conversions and ROI for future ad campaigns.

Head Terms: Search terms that are short, popular and straightforward; e.g., "helicopter skiing." These short terms are called "head terms" based on a bell-curve distribution of keyword usage that displays the high numbers of most-used terms at the “head” end of the bell curve graph. See also Tail Terms.

Hidden Text: Also known as Invisible Text. Text that is visible to the search engines but hidden to users, accomplished by coloring a block of HTML text the same color as the page’s background color. More creative methods have been employed in order to create the same effect but increasing the difficulty for search engines to detect and/or filter it. Its primary purpose is for including extra keywords into a page without distorting its aesthetics. Most search engines penalize or ignore URLs from web sites using this practice.

Hit: The request or retrieval of an item located within a web page. For example, if a user enters a web page with 5 pictures on it, it would be counted as 6 “hits”, 5 hits for the pictures and one for the web page itself.

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