M - Search Engine Optimization Glossary...

M - Search Engine Optimization Glossary for SEO terms that begin with the letter ' M ' including definitions.

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M

Meta Feeds: Ad networks that pull advertiser listings from other providers. They may or may not have their own distribution and advertiser networks.

META Refresh Redirect: A client-side redirect where a link will go to a different page than it shows in the actual link. Often used to disguise an affiliate's ID for affiliate marketing.

Metrics: A system of measures that helps to quantify particular characteristics. In SEO the following are some important metrics to measure: overall traffic, search engine traffic, conversions, top traffic-driving keywords, top conversion-driving keywords, keyword rankings, etc.

Minimum Bid: The smallest amount advertisers can bid for keywords/keyword phrases while still being active on the search ad network. The amount, set by search engines, may range from $0.01 - $0.50 (sometimes more for highly sought keywords).

Mod_rewrite: URL Rewrite processes, also known as “mod rewrites,” are used by a webmaster deciding that reorganization of a current web site, would benefit user experience with a new directory structure or for cleaning up those URLs that search engines are having difficulty indexing.

Multivariate Testing: Multiple variables used in testing campaign elements for determining those best performing. It can quickly uncover significant results on many different components, obviating the need for special expertise in complex statistical analysis. (Compare to A/B Testing, which changes only one element at a time, alternately serving an “old” version ad and a changed ad.) In search advertising, you might do A/B Split or Multivariate testing to learn which particular parts of landing pages (background color, title, headline, fill in forms, design, images) are producing higher conversions and are more cost effective.

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