N - Search Engine Optimization
Glossary...
N - Search Engine Optimization Glossary for SEO terms that begin with the letter ' N '
including definitions.
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Naked Links: An obvious, posted and visible link in the text of a web page that directs to a
web site.
Negative Keywords: Filtered-out keywords for preventing ad serves that may attract irrelevant
click-through charges on products that are not sold by you, or for refining and narrowing the target of your Ad
Group’s keywords. Microsoft adCenter terms them "excluded keywords." The formatting of negative keywords varies by
search engine; but are usually designated with a minus (-) symbol.
No Frames Tag: A tag used to describe the content of a frame to a user or engine which had
trouble displaying / reading frames. Frequently misused and often referred to as “Poor man’s cloaking”.
No Script Tag: The ‘noscript’ element is used for defining alternative content (text) if a
script is NOT executed. This tag is used for browsers that recognizes the <script> tag, but does not support
the script in it.
NoFollow: An attribute webmasters may place on links telling search engines not to count the
links as votes or not to send any trust to that site. Search engines will follow the link, yet it will not
influence search results. NoFollows can be added to any link with this code: “rel="nofollow"."
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