T - Search Engine Optimization Glossary...T - Search Engine Optimization Glossary for SEO terms that begin with the letter ' T ' including definitions. # • A • B • C •
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• G • H • I • J • K T TLP: Top Level Page, important pages structured in the top levels of site directories with unique value to a site, which might possibly be the home page, a category page or a product page. TLP Feed: Top Level Page feed, the automatic, on-subscription feed of an advertiser’s unique category pages or home page. Tail Terms: Lengthy, very specific search terms that include several modifiers, such as “least expensive vintage Egyptian heavyweight natural white cotton king-size duvet covers from Italy”. (Deliberately exaggerated for illustration purposes.) These lengthier, more highly specific terms are "tail terms" referring to the keyword’s bell-curve distribution position where low numbers of infrequently used terms appear at the “tail” or thin end of a bell curve graph, rather than in the middle of the ‘bell’ where popularity and usage is greatest. Despite their low CTRs, tail terms are less competitive (therefore cheaper) and can capture buyers reaching the end of their purchase decision process. So, tail terms though rating only low click-through numbers, can and often do, convert well. Targeting: Deliberately aiming at attracting specific, marketing profiled searchers and
potential customers by the use of narrow focus ads and keywords. Already there is geo-targeting, dayparting
and demographic targeting and more software being developed for behavioural targeting. Tier II Search Engines: Engines that are smaller, vertical and more specialized than Tier I engines like Ask.com or AOL; meta-engines that search and display results that come to them via other search engines, perhaps Dogpile, business vertical engines, shopping engines, comparison engines, and local engines. The Tier II Search Engines do not offer the features or search query market share of Tier I engines; however, Tier II engines are able to target specified, niche markets usually at less expense. Tier III Search Engines: The contextual distribution networks, that show marketers’ ads on
pages contained within the PPC engine’s content network when triggered by a user’s web site page view the instant
they contain an advertiser’s keyword in the content, usually charged for by CPM rather then CPC. AdSense is the
contextual distribution program of Google, and Content Match, the contextual distribution program of Yahoo! Trackbacks: A protocol allowing bloggers to link to posts, that relate to selected subjects. Blogging software supporting Trackback will include a "TrackBack URL" for each post, displaying other blogs that have linked to it. Source: Blog Terms Glossary Tech at Whatis.techtarget.com Tracking URL: A specially designed and/or unique URL created to track an action or conversion from paid advertising. The URL can include strings that will show what keyword was used, what match type was triggered, and what search engine delivered the visitor. Trademarks: The distinctive symbols, words or pictures that obviously identify specific products or services to a company or business. These identifying marks only become trademarks when they have been registered with the U.S. Patent & Trademark Office. Tier I search engines prohibit bids on trademarks as keywords if the bidder is not the legal owner, though Google still permits keyword bid practice. Traffic: The visitor volume to a website, determined by the examination of its web logs where visits are recorded/stored. Traffic Analysis: The process of analyzing web site traffic to understand what it is that
visitors are searching for at a site and the ‘how/what/why’ that drives it there. # • A • B • C •
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