V - Search Engine Optimization Glossary...

V - Search Engine Optimization Glossary for SEO terms that begin with the letter ' V ' including definitions.

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V

Value Propositions: A customer value proposition is the sum total of benefits a customer is promised to receive in return for his or her custom and the associated payment (or other value transfer).“ A customer value proposition is what is promised by a company's marketing and sales efforts, and then fulfilled by its delivery and customer service processes. Source: Wikipedia

Vertical Creep: Positioning trends observed when vertical listings appear at the top of organic search engine results and below top sponsored listings (when they are displayed on the SERP).

Vertical Portal / Vortal: Search engines that focus on specific industries or sectors, (also called “vortals”) have much more specific indexes and provide more comparatively narrow and focused search results than the Tier I search engines.

Verticals: Specific business groups or categories, such as travel, health or insurance. Vertical searches return targeted search options and PPC opportunities for particular and specific business categories.

Viral Marketing: Also called viral advertising, viral marketing refers to marketing techniques that use pre-existing social networks to produce increases in brand awareness. The awareness increases are the result of self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can often be word-of-mouth delivered and enhanced online; it can also harness the network effect of the Internet and can be very useful in reaching a large number of people rapidly. Source: Wikipedia

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